(01)
THE BRAND CHALLENGE:
Kinderfonds Ronald McDonald Belgium needed a compelling way to share their story and mission with potential donors and supporters. How do you capture the warmth, care, and life-changing impact of a house that keeps families together during their most difficult moments? They needed a video that would resonate emotionally at their charity gala while authentically showcasing the heart of their work.
(02).
OUR ET ALORS? MOMENT:
We realized this wasn't just about showcasing a building, it was about telling a human story. The real power of Kinderfonds Ronald McDonald lies in the relief and comfort they provide to families with seriously ill children. We created an intimate visual narrative that brings viewers inside the house and into the mission, making the abstract concept of "keeping families close" tangible and deeply felt.
(03).
THE BOLD SOLUTION:
Together with Lang Verhaal Kort and Mind The View, we crafted a heartfelt video that guides viewers through the Ronald McDonald House, weaving together their mission with the genuine atmosphere of hope and support they create daily. The video premiered at their charity gala in Knokke, giving attendees an emotional connection to the cause and inspiring continued support for families who need it most.
