(01)
THE BRAND CHALLENGE:
Create a national awareness campaign reaching millions of Belgians across train stations and direct mailings—in both Dutch and French—while maintaining emotional resonance.
(02).
OUR ET ALORS? MOMENT:
How do we cut through charity campaign fatigue to create something that genuinely moves people to care and act?
(03).
THE BOLD SOLUTION::
Partnering with copywriter Emily Michiels (langverhaalkort), we developed a campaign that balanced emotional impact with clear communication about the Fund's mission. The resulting campaign didn't just reach people—it moved them, translating the organization's crucial work into visuals and messages that inspired action. This successful collaboration has since led to creating visual identities for press events, a new holiday home opening, and their 5th anniversary celebration.
