Mondzorg Ham
brain food
Our take on brand strategy, creative work, and what's happening in the industry.
logo vs brand
Your logo is not your brand. You’ve heard it before. ‘We need a new brand’. And then the conversation is only about the logo.
Let’s clear this up once and for all.
tagline vs positioning
Why your tagline isn’t working. Every brand wants a killer tagline. Few brands have a positioning worth taglining.
That’s the problem.
mission vs vision
The work and the dream: mission vs. vision. Quick: what’s your company’s mission? What’s your vision?
If you had to pause – or if you’re not 100% sure which is which – you’re not alone. These two terms get swapped, confused and mashed together constantly.
Let’s fix that.
Recent Work
A glimpse into our recent collaborations. These projects illustrate our approach: understanding what makes each brand unique and bringing that to life through thoughtful creative solutions.
let’s grab a coffee
© Et alors agency 2026