(01)
THE BRAND CHALLENGE:
PlusOneHR takes a strategic approach to recruitment for larger organizations, focusing on long-term team building rather than simply matching CVs to job descriptions. Their visual identity needed to instantly distinguish them from countless traditional recruitment agencies and communicate their data-driven methodology.
(02).
OUR ET ALORS? MOMENT:
What if we stopped visualizing recruitment as a transactional service and instead positioned it as strategic partnership? Could a brand identity instantly communicate PlusOneHR's unique approach: proactive rather than reactive, team-focused rather than vacancy-driven?
(03).
THE BOLD SOLUTION:
We created a visual identity with multilayered symbolism: the plus sign in the 'P' represents added value, geometric elements reflect their analytical approach, and the arrow and number "one" symbolize progress and their unique market position. The blue-green gradient balances professionalism with innovation. The result tells the story instantly: PlusOneHR doesn't just fill positions; they build teams for the future.
