(01)
THE BRAND CHALLENGE:
Ensure a beloved household staple maintains visual consistency and impact across diverse media touchpoints while honoring its established brand equity.
(02).
OUR ET ALORS? MOMENT:
How do we keep a traditional product feeling contemporary without losing the recognition built over decades?
(03).
THE BOLD SOLUTION:
We developed a visual system that reinforces Elvea's position as a trusted cooking essential while giving it contemporary energy. Each execution—from magazine advertisements to posters—builds brand recognition while ensuring Elvea stands out in increasingly crowded retail environments. The result: a heritage brand that feels both familiar and fresh.
