(01)
THE BRAND CHALLENGE:
Create a sanctuary brand for women seeking pure relaxation without the new-age fluff. No crystals, no mantras—just exceptional massage in a warm, organic environment.
(02).
OUR ET ALORS? MOMENT:
Why do relaxation spaces always feel either clinical or mystical? What if we created something authentic that sits beautifully in between?
(03).
THE BOLD SOLUTION:
A flowing, organic logo where the extra "m" in Calmm creates a visual wave, mimicking the rhythm of massage itself. Every element crafted to communicate that perfect moment when tension dissolves into total relaxation.
Let’s create your ‘et alors moment’ together!
