(01)
THE BRAND CHALLENGE:
Turn a simple name change for an established notary office into an opportunity for complete reinvention across all touchpoints.
(02).
OUR ET ALORS? MOMENT:
Why do legal services always look so formal and impersonal? What if we recognized that visiting a notary marks significant life moments?
(03).
THE BOLD SOLUTION::
We created a visual system rooted in symbolism. The two circles in the emblem reference life's cycles—exactly when people visit notaries. Within these forms, we integrated the letters 'V' and 'H', expressing how clients' journeys intersect with the firm. Contemporary linework positions this traditional profession firmly in the 21st century, creating an identity that communicates both stability and forward-thinking.
