(01)
THE BRAND CHALLENGE:
Transform an iconic interior design showroom's existing logo into a comprehensive identity system that references their industrial building without feeling pretentious or "too chic”.
(02).
OUR ET ALORS? MOMENT:
Why create rigid brand guidelines when design itself is fluid and adaptive? What if the identity could be as dynamic as the spaces they help create?
(03).
THE BOLD SOLUTION::
We deconstructed their existing logo, separating and filling different planes to create modular elements that generate unlimited compositions. When these elements overlap, they create entirely new colors, adding an extra dimension to every application. The consistent use of the brand’s font creates recognition while the system allows for endless creativity.
